UTM Links for Email Campaigns

Track which newsletter or email drove traffic and conversions in your analytics.

Nid oes angen mewngofnodi

Website URL *

Quick presets

Campaign Source *utm_source

Where the traffic comes from (referrer).

Campaign Medium *utm_medium

The marketing channel/medium.

Campaign Name *utm_campaign

The specific campaign or promotion.

Campaign Term utm_term

Paid keywords (optional, for paid search).

Campaign Content utm_content

Distinguishes similar links/ads (optional, for A/B tests).

Force lowercase (recommended — UTM values are case-sensitive in analytics)

Enter a website URL above to build your tracking link

💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.

Email Campaigns tips

📧

Tag every link in a newsletter with utm_source=newsletter, utm_medium=email, and a campaign name like 2026_03_update.

💡

Use utm_content to A/B test link placements (e.g. header vs footer) within the same email.

🎯

Keep source/medium values identical across sends so analytics groups them instead of fragmenting your data.

Sut Mae'n Gweithio

Ewch i mewn

Enter your data into the tool above. Everything stays local to your browser.

Proses

The tool processes your data instantly in your browser using JavaScript. No server, no waiting.

Lawrlwythwch

Get your result instantly. Nothing is stored after you leave the page — complete privacy.

Pam defnyddio ein un ni?

✓Hollol rhad ac am ddim - dim costau cudd, byth

✓Nid oes angen cyfrif, e-bost na mewngofnodi

✓Nid yw ffeiliau byth yn gadael eich dyfais

✓Dim cyfyngiadau maint ffeil o gwbl

✓Dim dyfrnodau ar unrhyw allbwn

Also check out…

📱

UTM Links for Social Media

Measure traffic from each social platform and post

💰

UTM Links for Paid Ad Campaigns

Attribute conversions to specific ads, keywords, a

⬛

UTM Links for Print & QR Codes

Track offline campaigns — flyers, posters, busines

🌟

UTM Links for Influencer Partnerships

Give each influencer a unique tracked link to meas

Cwestiynau Cyffredin

Back to UTM Campaign Link Builder