UTM Links for Paid Ad Campaigns
Attribute conversions to specific ads, keywords, and creatives.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.
Paid Ads tips
For Google Ads, auto-tagging (gclid) is common — but UTMs help when feeding other analytics tools that don't read gclid.
Use utm_term for the keyword and utm_content for the ad variant to see which creative converts best.
Consistent campaign naming across Google, Meta, and LinkedIn lets you compare channel ROI in one report.
Sådan fungerer det
Hvorfor bruge vores?
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