UTM Links for Email Campaigns
Track which newsletter or email drove traffic and conversions in your analytics.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.
Email Campaigns tips
Tag every link in a newsletter with utm_source=newsletter, utm_medium=email, and a campaign name like 2026_03_update.
Use utm_content to A/B test link placements (e.g. header vs footer) within the same email.
Keep source/medium values identical across sends so analytics groups them instead of fragmenting your data.
Come funziona
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