UTM Links for Email Campaigns
Track which newsletter or email drove traffic and conversions in your analytics.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.
Email Campaigns tips
Tag every link in a newsletter with utm_source=newsletter, utm_medium=email, and a campaign name like 2026_03_update.
Use utm_content to A/B test link placements (e.g. header vs footer) within the same email.
Keep source/medium values identical across sends so analytics groups them instead of fragmenting your data.
Jak to działa
Dlaczego nasze?
Also check out…
UTM Links for Social Media
Measure traffic from each social platform and post
UTM Links for Paid Ad Campaigns
Attribute conversions to specific ads, keywords, a
UTM Links for Print & QR Codes
Track offline campaigns — flyers, posters, busines
UTM Links for Influencer Partnerships
Give each influencer a unique tracked link to meas