UTM Links for Print & QR Codes
Track offline campaigns — flyers, posters, business cards — via QR codes.
Quick presets
Where the traffic comes from (referrer).
The marketing channel/medium.
The specific campaign or promotion.
Paid keywords (optional, for paid search).
Distinguishes similar links/ads (optional, for A/B tests).
💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.
Print / QR tips
Build a UTM link (utm_medium=qr or print), then drop it into our QR Code Generator. Now you can measure scans from each physical placement.
Use a different utm_content per location (e.g. lobby_poster vs counter_flyer) to see which placement performs.
Keep the destination URL short before adding UTMs — long URLs make denser, harder-to-scan QR codes.
Jinsi Inavyofanya Kazi
Kwa nini utumie yetu?
Also check out…
UTM Links for Email Campaigns
Track which newsletter or email drove traffic and
UTM Links for Social Media
Measure traffic from each social platform and post
UTM Links for Paid Ad Campaigns
Attribute conversions to specific ads, keywords, a
UTM Links for Influencer Partnerships
Give each influencer a unique tracked link to meas