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Free UTM Campaign Link Builder

Build trackable campaign URLs with UTM parameters for Google Analytics and other tools. Live preview, presets, and one-click copy.

Runs in your browserNo sign-up, no pop-upsNo login requiredFree forever

Website URL *

Quick presets

Campaign Source *utm_source

Where the traffic comes from (referrer).

Campaign Medium *utm_medium

The marketing channel/medium.

Campaign Name *utm_campaign

The specific campaign or promotion.

Campaign Term utm_term

Paid keywords (optional, for paid search).

Campaign Content utm_content

Distinguishes similar links/ads (optional, for A/B tests).

Force lowercase (recommended — UTM values are case-sensitive in analytics)

Enter a website URL above to build your tracking link

💡 UTM parameters let Google Analytics, Plausible, and other tools attribute traffic to specific campaigns. Keep naming consistent (e.g. always “email”, never sometimes “Email”) — analytics treats them as case-sensitive and will split your data otherwise.