Optimise URL Slugs for SEO
Create keyword-rich, concise URL slugs that help search engines understand and rank your pages.
Quick examples
SEO tips
Search engines read hyphens as word separators in URLs. "best-coffee-shops-london" ranks better than "bestcoffeeshopslondon" or "best_coffee_shops".
Include your primary keyword in the slug. If your post is about "how to bake sourdough", the slug should be "how-to-bake-sourdough" or "bake-sourdough-guide".
Keep slugs under 60 characters. Longer URLs get truncated in search result displays and are harder to share or type.
Avoid dates in slugs ("2024-how-to...") unless your content is time-sensitive — dated URLs lose relevance as they age in search rankings.
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