Encode URLs for Email Links
Create click-safe links for email campaigns — encode special characters so links survive every email client.
Email tips
Email clients often break long URLs or misinterpret special characters. Encoding ensures every character is safe to include in an href.
UTM tracking parameters (utm_source, utm_medium, utm_campaign) must be encoded if they contain spaces or special characters.
Encode the full URL including the query string, then wrap it in your HTML anchor tag. Test the link before sending.
Some email builders encode URLs automatically. Check by hovering over links in preview — if you see %20 for spaces, they're already encoded.
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